GIS for the Retail Industry

GIS solutions enable intelligent mapping and spatial analysis of specific locations through intelligent analysis of massive data.

Through the comparison and analysis of current and future points of sale, we identify the best locations (higher profit margin, greater market potential and accessibility) for your points of sale, identifying those optimal locations that meet the best conditions for your business development.

This is done by taking socio-demographic, socio-economic and accessibility information, and past sales performance to model future points of sale.

GIS solutions for the Retail sector can also locate and analyze buyer behavior based on their profile. With this type of tool, it is easy and intuitive to understand, detect, and describe the target customer and where they carry out their activity, helping to focus further sales.

In addition, location data generated by Wi-Fi networks, GPS applications, and beacons, allow you to analyze the environment and optimize your operations, understanding your market penetration in relation to the different socio-demographic and economic parameters, obtaining a deeper understanding of the performance of your business compared to your competitors.

One of the main focuses of attention for any company in the Retail sector is to improve the management of its assets. In order to launch targeted campaigns and awaken customer interest, it is necessary to monitor and understand the behavior of the target customer over time to offer them a proposal that sets you apart from competitors.

With the integration of indoor data into a Geographic Information System (GIS) and BigData analytics that can be performed, it is possible to develop ad hoc tools that monitor commercial activity and optimize them in real time.

We combine your business data with GIS data from the environment to create a Location Intelligence solution that compiles this information into a dashboard with descriptive KPIs that allow you to review, compare, and create reports based on updated data in a visual and intuitive way.This visualization combines maps and alphanumeric indicators with query, filtering, search and reporting, and other customizable tools.